Outside In with Charles Trevail

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Americus Reed II

Identity Theorist & Professor of Marketing, Wharton School

How a person’s psychological and emotional connection to what a brand means and stands for gets internalized and becomes a part of their identity.

Outside In, the customer centricity podcast

Hosted by Charles Trevail, Outside In explores the strategies and philosophies of business leaders and big thinkers. It's a conversation about how consumers and the world are changing, and how companies are changing with them.