The Outside In podcast explores how consumers are changing and how companies are changing with them. Host Charles Trevail interviews executives, journalists, authors, and big thinkers, exploring the customer-centric strategies and philosophies that are working successfully within companies, and the consumer trends, industry disruptors, and cultural forces influencing business outside of them.
Conversations are with Twitter, Forbes, TED, Harvard Business School, Adobe, Marriott, LinkedIn, The New York Times, Jaguar Land Rover, MIT, Comcast, Oracle, PepsiCo, NBC News, London Business School, and more.
About The Host
Charles Trevail is the Global CEO of C Space and Interbrand as well as the host of Outside In. A leader in the consulting world for more than 20 years, Charles has a successful track record of reinventing companies, brands, and experiences through co-creation and collaboration with customers. He also co-authored Brand Together, a book about co-creation, innovation, and how involving various stakeholders in the process of creativity can revitalize brands.
Fascinated by politics, he has advised on strategy for New Labour in the UK during the 2005 election, and Al Gore and his team on launching and positioning a leading sustainable asset management firm.
Despite all this, Charles still finds time to serve as a board member for FINCA International, play soccer, visit the theatre, and add to his growing list of countries visited (70+ and counting!).