Outside In with Charles Trevail

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Steve Blank

Author & Stanford University Adjunct Professor

Large companies are not bigger versions of startups anymore so than startups are smaller versions of large companies. Applying lean startup methods in large companies creates “innovation theater” and not real innovation, according to Steve Blank, co-founder of the Lean Startup. Steve joins the podcast to explain why and to discuss his next big idea for business: the Innovation Doctrine.

Outside In, the customer centricity podcast

Hosted by Charles Trevail, Outside In explores the strategies and philosophies of business leaders and big thinkers. It's a conversation about how consumers and the world are changing, and how companies are changing with them.