Outside In with Charles Trevail

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Steve Blank

Author & Stanford University Adjunct Professor

Large companies are not bigger versions of startups anymore so than startups are smaller versions of large companies. Applying lean startup methods in large companies creates “innovation theater” and not real innovation, according to Steve Blank, co-founder of the Lean Startup. Steve joins the podcast to explain why and to discuss his next big idea for business: the Innovation Doctrine.

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Scott Galloway

Author, The Four

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Founder, Behance and Chief Product Officer, Adobe

Jeff Beer

Senior Staff Editor, Fast Company

Alex Josephson

Global Head of Brand Strategy, Twitter

Tina Sharkey

Co-founder & CEO, Brandless

David Robertson

Author and MIT Sloan Lecturer

Jonathan Reichental

CTO, City of Palo Alto

Marta Tellado

President and CEO, Consumer Reports

Guy Kawasaki

Author, speaker, and chief evangelist of Canva

Tom Colicchio

Award-winning chef and “Top Chef” judge

Jodi Rudoren

Associate managing editor, New York Times

Ali Velshi

Anchor and Business Correspondent, MSNBC

Rita Gunther McGrath

Author and Columbia Business School Professor

Joanne Pearson

Cirector of global customer insights, Jaguar Land Rover

Sheryl Connelly

Futurist, Ford Motor Company

Randall Lane

Editor, Forbes Magazine

Outside In, the customer centricity podcast

Hosted by Charles Trevail, Outside In explores the strategies and philosophies of business leaders and big thinkers. It's a conversation about how consumers and the world are changing, and how companies are changing with them.

Outside In with Charles Trevail @OutsideInPod