The Outside In podcast explores how the world is changing and how business is changing with it. Charles Trevail interviews executives, leaders, journalists, authors, and experts, exploring the “outside in” strategies and philosophies that are working successfully within companies, and the societal, cultural, and technological forces influencing business outside of them.
Conversations with leaders from Google, Harvard Business School, Marriott, Adobe, Stanford University, Microsoft, Mercedes-Benz, IBM, LinkedIn, The New York Times, General Motors, MIT, London Business School, and more.
About the Host
Charles Trevail is the Executive Chairman of the Interbrand Group, which includes Interbrand, a leading brand consultancy, and C Space, a global customer agency. A leader in the consulting world for more than 20 years, Charles has a successful track record of reinventing companies, brands, and experiences through understanding and collaboration with customers. He also co-authored Brand Together, a book about co-creation, innovation, and how involving various stakeholders in the process of creativity can revitalize brands.
Fascinated by politics, he has advised on strategy for New Labour in the UK during the 2005 election, and Al Gore and his team on launching and positioning a leading sustainable asset management firm. Charles also finds time to serve as a board member for FINCA International.