When an Idea Becomes a Movement

7 March 2019

With guest Jeremy Gilley - Founder of Peace One Day

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It started with a filmmaker’s audacious idea: establish one day of global unity, intercultural cooperation, and ceasefire. Now, 20 years later, 1.2 billion people around the world celebrate Peace Day on September 21st. Jeremy Gilley, founder of the non-profit organization Peace One Day, talks about how he turned his idea to institutionalize peace into a global movement. He also explains the organization’s newest effort to launch Impact Profile, a “LinkedIn for change makers” that tracks and showcases an individual’s positive contribution to humanity.

Listen to this episode to learn:

  • The story behind how Peace Day got started, confronting cynics and challenges, and the goal of getting 3 billion people to recognize Peace Day by 2025
  • How the Dalai Lama, Kofi Annan, Jude Law, the United Nations, UNICEF, NATO, Burger King, and others have worked to grow the movement
  • Why companies have the biggest role to play in fostering peace, and how they can connect impact and values with profit
  • Why establishing “a day” has the power to be the rallying focal point of a budding movement
  • The tangible benefits of Peace Day, like getting the Taliban to stop fighting for one day, allowing 4.5 million children to receive polio vaccinations

To learn more about Peace One Day, email Jeremy at Jeremy.Gilley@peaceoneday.org