Identity Theorist & Professor of Marketing, Wharton School
How a person’s psychological and emotional connection to what a brand means and stands for gets internalized and becomes a part of their identity.
Former CEO at The Body Shop and Pandora
Most companies are talking about their “purpose.’ But how does purpose get defined? Who defines it? And how can a company make sure its purpose isn’t just “words on a wall”?
Author and Columbia Business School Professor
How to spot inflection points early, decide what to do, and get an organization to act.
CEO and co-founder, Ellevest
The financial services industry has failed women. But one company is on a mission to change an industry and empower women everywhere.
Author and CEO of C3.ai
Digital transformation is to the corporate world what a “mass extinction event” is to the evolution of life on Earth.
Author and Chief Behavioral Officer
Why we should focus on the “promoting pressures” and “inhibiting pressures” on human behavior